Turn Your Articles Into Videos 2: Video Marketing

Video marketing is very similar to article marketing in many ways. You need great content to be successful. You need to do proper keyword research in order to attract traffic. In addition, you need to give people an incentive to visit your site.

A recent study by Comscore found that YouTube currently accounts for more than 25% of all searches on Google. Additionally, more searches are performed through YouTube.com than through Yahoo!

Video also has the power to covert very well. Some studies have shown that video sites have the power to convert as high as 30%! That’s phenomenal when you consider that standard websites typically convert at only 2-3%.

The major problem most people have with video marketing is the perceived difficulty in creating videos. Many people believe it is incredibly difficult and requires a lot of technical knowledge to create videos, but that isn’t always true. There are easier ways to create videos…

You don’t need to appear on camera. You don’t even need to do the voiceovers yourself. You can actually use computerized voices that sound quite realistic if you don’t feel your voice is appropriate for your videos.

There are many ways to create videos. You can outsource them for as low as about $25 per 30-second video. You can use a program like Flash to create them. You can create PowerPoint presentations and export them to video format. …

When you create videos, you need to remember your keyword research. Video marketing also depends a lot on the keywords you use, just like article marketing.

Keywords are used internally for people who search for something on the video site, and they are also used externally when people search on search engines like Google.

Let’s say you are creating a how-to video that shows people how to knit a baby sweater. You would want to put keywords in the title, as this would be the main thing that would show up in search engines. If your main keyword is “How to Knit a Baby Sweater”, that should be the title of your video.

Most video sites also let you put tags that are like keywords that are used internally, so don’t forget to add those when you submit your video. Additionally, you should include some keywords in the description when you add it.

In my next post, I'll show you how you can turn your articles into videos. Stay tuned!