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I’m a JV Giveaway Dinosaur :-(
Today, I signed up for a new JV giveaway event and I was shocked to see the upgraded membership being sold for only $7. This upgraded membership allows people to get all the gifts without having to sign up for any list besides the main JV Giveaway member list. So with every member that upgrades his or her account, the JV partners lose a potential subscriber.
For The Niche Giveaway 2, I decided not to offer upgraded memberships. On the giveaway blog, I posted this message to inform my JV Partners:
In my opinion, the whole idea of giving people direct access to the downloads is not really fair to the partners – after all, it means less signups for them…
I can’t seem to get used to the fact that most JV Giveaway events these days are about making money, instead of building a list. Sure, you can make some good money running a giveaway event, and I would be lying if I told you I didn’t like that. But to me it has always been about giving people a chance to build their list, and – to a lesser extent – building name fame.
Today, I realized this is an obsolete idea, and that it is time to re-think my ways, ‘cos it appears JV Giveaways will soon be dead after all…
(Grab the free leaked chapter of ‘The Death Of JV Giveaways’ here)
Greetz!
Mieke
P.S.:
Here are some tips that can help you to get through to the upgraded members after all:
- Add a file to your gift package, in which you invite people to subscribe to your list in order to receive all future updates or a special bonus gift.
- Create your own products to give away (think PLR!), and include links to your site(s) as well as affiliate links.
- Give away products you have (re-)branded with you own links
- Include a PDF license file and add your site link to it
- …
If you have some more tips, feel free to share them by posting a comment!
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Comments (2)
Hello Mieke and all
it is your event Mieke so you do what you want
However, I am gong to play both sides of the fence using REAL statistics from one of our
most recent and on going giveaways though at the time of this writing the giveaway is
less then 36 hours old.
Confirmed Members: 317
Upgraded Members: 1
I do not think any of my contributors are going to rebel because 1 out of 317 members did
not sign up to their list and one of the referrers got a small commission.
Now the other side of the fence:
Confirmed Contributors: 228
Total Gifts: 152
Approved Gifts: 142
Number of approved gifts that have NOT received sign ups to their lists: 0
Number of contributors that have at least referred one confirmed referral: 49
Number of contributors that have referred 98% of the confirmed referrals: 11
that means 11 of us including myself are basically carrying the other 133 contributors
that are getting sign ups with what appears to be no effort on their part to promote.
Now do I feel guilty that the non referring contributors have missed 1 possible sign up
out of 317 while the other 49 – in the best possible light – carry the remaining 93? -
not one bit.
Now on the other hand, considering that only one member out of 317 upgraded – maybe it
would be more profitable for the contributors and referrers to have an OTO or something
in place of the member upgrade.
Unfair to have a member upgrade and some of the contributors miss out on a possible sign
up and have their gift downloaded? – considering the statistics and since all of the
contributors have had sign ups to their lists I think the people driving the referrals
are getting screwed.
So ideologically Mieke you may be right about the perspective and your reasoning of not
having member upgrades – but reality shows a completely different scene happening and it
is the referring contributors taking the hit and not those missing a sign up due to
direct downloads.
In closing, it may be more profitable to replace the member upgrade with an OTO sharing
the commission with the referrer etc.,
but to do so because the majority whom are not promoting, but ARE building their lists -
may have their gift downloaded without a sign up or three ….. wrong answer.
and that is the reality supported by statistics
Thank you for the opportunity to comment
sincerely,
Joseph Anderson
AECNU Internet CEO
# Joe & Mieke – guys, it seems this JV giveaway thing is an art in itself.. lol
I’m new to this part of IM, and would like to know what results did you have when you firstly started this compared with the current results?