Search engine giant Google has released a new Web 2.0-style service called Google Buzz. The service combines features like a comment stream for your followers, the ability to follow others, and a profile page to give you more exposure. So how does that help your Internet marketing or affiliate marketing efforts?

Let's start with the obvious – it gives you another avenue of exposure, helping you brand yourself wider online and hopefully get your message in front of additional new prospects. Any time you can find a major site that lets you add your name, photo and bio, including your marketing information, is bound to help add to our overall online presence as a marketer, right?

Less obvious to newbie marketers is that it helps magnify the effects of tools you're already using. Because Google Buzz lets you add your Twitter stream and your Blog's RSS feed, it's almost instantly additional exposure for your blog marketing and Twitter marketing activities.

With it's Twitter-like system of following and followers, our stream only appears to those who choose to follow you on Google Buzz and those who visit your profile page. As such, this now presents one more way to get your internet marketing and affiliate marketing message, and links, out in front of another targeted audience. No doubt Google hopes that Buzz will grow to the size of, or larger than Facebook. Think of how much additional exposure this could mean for your marketing if that does come to pass?

But like any such opportunity, you'll have to work to build your following at Google Buzz, especially in the early days of the service. Use the same advanced Twitter marketing strategies you used to build your Twitter following and keep it targeted for optimum results.

One aspect particular to the online Web 2.0 sites is that no one can predict which services will flounder and which will grow wildly – the actions of the potential audience are the sole determining factor – whether they choose to sign up for the site, use it regularly or abandon it. So as online marketers, we have to give it a shot with each of those showing the most potential if we want to be sure and get a great position in those that make it to the top.

For the sake of an hour's investment of time, don't risk your affiliate marketing or Internet marketing efforts being weakened by your competitors getting in and building a following first. Add Google Buzz into your online marketing toolbox and with time it may just grow to be a very powerful marketing weapon in your online arsenal!