Clickbank Profit Course 1: Dealing With The CB Gravity Score

Welcome to your first lesson in the Clickbank Profit Course.

Over the next days, I’ll be posting a set of easy to follow lessons that will help you learn how to choose the most profitable products from the Clickbank marketplace to promote. So that you can save yourself from wasted time, effort and money promoting products that just don't sell.

Let me begin by asking you this question.

Do you know how to choose a product from the Clickbank market place that you know will be profitable?

When it comes to choosing and promoting Clickbank products it is a good idea to have a solid criteria that you can use to decide if the product is going to be profitable and worth your time and effort.

A few of the key things you should look at are Gravity score, competition, the salesletter, the commission rate and the price of the actual product.

In this first lesson let's talk about the Clickbank gravity score and how it will help you choose the right products to promote.

What exactly is Clickbank gravity? This is a question that continues baffle many affiliates.

According to Clickbank the gravity score is:

The number of distinct affiliates who earned a commission by referring a paying customer to the vendor's products. This is a weighted sum and not an actual total. For each affiliate paid in the last eight  weeks they add an amount between 0.1 and 1.0 to the total. The more recent the last referral, the higher the value added.

It doesn't actually have anything to do with the total amount of sales that have been made for a particular product.

In layman terms a high gravity score indicates that affiliate marketers are earning plenty of commissions on sales from the product. A low gravity indicates that there haven't been many sales for the product at all.

So as you can see the actual gravity of a product is an important indicator of how successful a product is selling.
 

Here is a quick example of how you can interpret the gravity score:

Let's say for instance that the product has a score of 447, that means that 447 affiliates have made a sale for that product within the last eight weeks.

Keep in mind that this doesn't reflect the amount of sales made by each affiliate. It could be that 447 affiliates made one sale each or that three affiliates made 149 sales each. There is really no way to tell for sure. But it can lead you to the conclusion that a high gravity score often means more competitors.

It is important to keep in mind that it will be more difficult to make money from a product that has a large number of affiliates promoting it. A good rule of thumb is to aim for products that have a referral percentage below 65%. This means you will have less competition.
If you don't mind the competition it is perfectly OK to promote products with a higher gravity score. Simply because these products have been proven to be successful sellers and you can be sure that  there is a market for them.

Then again, there are lots of extremely valuable products on Clickbank that have a far lower gravity score with less competition. Of course the choice is completely up to you, but I recommend that you keep your product choices limited to ones with a gravity of 20 or higher. This because most products below that just won't make any money for you no matter how much you promote them.

After you have found several products that meet your criteria based on the gravity score you can begin looking at the other variables like evaluating the salesletter, cost and commissions.

By understanding how the Clickbank gravity score works you can be more confident that you are picking the most profitable products to promote.

Make sure you look for your next lesson soon. We will be talking about evaluating the sales letter’s of the products that you are considering.